Brand Guidelines
Everything you need to represent WeReno consistently across all touchpoints.
✦ Mission & Story
Our Mission
To transform how construction teams deliver capital projects — by turning BIM models into living 3D digital twins that every stakeholder can see, navigate, and use from first upload to handover.
The Problem We Solve
Owners, project managers, trades, and facility teams all work from different snapshots of the building. Email threads, spreadsheets, and disconnected PDFs create the coordination gaps that delay projects and inflate costs.
The WeReno Approach
WeReno connects your BIM to a live 3D digital twin — so every scope decision, punch item, and approval is anchored to the actual building. Every stakeholder sees the same picture. Every trade sees only their scope. Nothing lives in someone's inbox.
✦ Logo Assets
Our logo represents momentum and transformation. Always maintain clear space around the logo equal to the height of the "W" mark.
Primary Logo
For dark backgrounds
Light Logo
For light backgrounds
Icon / Favicon
App icon, favicon
AI Agents
Our specialized AI agents each have distinct brand identities and capabilities while sharing the WeReno DNA.
RenoBot.ai
Commercial Digital Twin Intelligence
AI agent built for large-scale commercial and hospitality projects. RenoBot reads your BIM, surfaces scope conflicts before they hit the field, generates trade-ready takeoffs, and keeps multi-phase hotel and mixed-use builds on track from preconstruction to handover.
Handyman.ai
Residential Project Intelligence
Digital twin layer for single-family and multi-unit residential builds. Handyman.ai gives homeowners and small developers the same real-time scope visibility that hotel teams use — from room-by-room progress to punch list closeout — without needing to open Revit.
Repaired.ai
Portfolio Operations Intelligence
Post-handover intelligence layer for property managers and facility teams. Repaired.ai keeps your building's digital twin live after the project closes — tracking assets, warranties, and maintenance cycles so the twin stays accurate across the full building lifecycle.
✦ Brand Colors
Our color palette is built around our signature green, representing growth and positive transformation.
WeReno Green
#6BD653
Primary
Dark Text
#1A1A1A
Text
Cyan Accent
#22D3EE
Accent
Purple Accent
#A855F7
Accent
Slate Dark
#0F172A
Background
Click a swatch to copy the hex value.
✦ Usage Guidelines
Do’s
- • Use approved logo files only
- • Maintain minimum clear space
- • Use on appropriate contrast backgrounds
- • Scale proportionally
- • Use brand colors consistently
Don’ts
- • Don’t stretch or distort the logo
- • Don’t change logo colors
- • Don’t add effects (shadows, gradients)
- • Don’t place on busy backgrounds
- • Don’t rotate or crop the logo
✦ Voice & Tone
Confident
Approachable
Tech-Forward
Trustworthy
✓ On Brand
"Walk your project before anyone sets foot on site. Upload your BIM and every trade, scope item, and milestone is anchored to the actual building — in 3D."
✕ Off Brand
"Our revolutionary blockchain-powered synergistic solution leverages cutting-edge paradigms..."
✦ Taglines & Slogans
Primary Tagline
Your project, mirrored in a 3D Digital Twin.
Alternative Headlines
- • BIM → Digital Twin
- • One platform. Every stakeholder. Zero confusion.
- • Purpose-built for capital projects.
Approved Phrases
- • "1,000+ buildings digitized"
- • "BIM-to-digital twin handover"
- • "Every scope item anchored to the model"
✦ Brand Positioning
Key Differentiators
BIM Upload → Live 3D Twin
AI Spec Finder
Subtrade Scope Control
Digital Handover
✦ Audience Messaging
For Building Owners
See your project in 3D before the first hammer swings. WeReno gives you a real-time view of scope, milestones, and approvals — anchored to the actual building, not a status-update email.
For Project Managers
Keep every trade, every scope item, and every open punch item in one shared model. No more chasing updates across email threads or reconciling spreadsheets with the site.
For General Contractors
Show your subtrades exactly what's theirs. WeReno breaks your BIM into trade-specific views so every crew works from the same model and nothing falls through the cracks.
For Facility Teams
Receive a clean digital handover with assets, warranties, and as-built drawings packaged into the building's twin — not a binder of PDFs left on a desk.
✦ Typography
Primary Typeface
Space Grotesk
Used for headlines and display text
Body Typeface
Inter
Used for body copy and UI elements
Bold
700
Semibold
600
Regular
400
✦ Boilerplate
Short (25 words)
WeReno transforms BIM models into living 3D digital twins — giving every project stakeholder a real-time view from first upload to handover.
Medium (50 words)
WeReno is the operating system for BIM-powered digital twins. We transform Revit and BIM models into living 3D digital twins — connecting building owners, project managers, general contractors, subtrades, and facility teams in one shared model from preconstruction to digital handover.
Full (100+ words)
WeReno is transforming how capital projects are delivered with an AI-powered digital twin platform that turns BIM models into living, stakeholder-ready 3D environments. From the moment a Revit file is uploaded, WeReno creates a real-time digital twin where every scope item, trade assignment, milestone, and punch item is anchored to the actual building. Owners see progress in 3D. Project managers track every open item in one shared model. Subtrades see only their scope. And at project completion, facility teams receive a clean digital handover — assets, warranties, and as-built documentation packaged into the building's twin. WeReno has supported over 1,000 buildings digitized across hotel renovations, commercial builds, and mixed-use developments, managing over $1 billion in construction value. Built for the people accountable for capital projects, WeReno gives every stakeholder the visibility they need to move faster, coordinate better, and deliver a better building.
✦ Social Media
✦ Press & Media Inquiries
For media inquiries, interview requests, or high-resolution brand assets — logos, product screenshots, and executive headshots — please contact our communications team.
press@wereno.com