Project Client
Project Director
"An entertainment destination at Mall of America scale is an international-level project. Executing flawlessly across multiple experience zones simultaneously is a genuine challenge."
Overview
XSCAPE at Mall of America is a large-format entertainment complex — bowling, arcade, VR experiences, restaurants, and event spaces — all built simultaneously inside an operating anchor tenant space in one of North America's highest-traffic retail environments. The build required maintaining safe public separation from an active construction site across two floors.
The problem
The construction zone boundary was shifting daily as different trades moved through their sequences, but the mall's operations team needed a fixed, predictable picture of where construction activity would be each day. Communication was happening through daily email updates that weren't spatially tied to anything the mall could act on.
Project Director
"An entertainment destination at Mall of America scale is an international-level project. Executing flawlessly across multiple experience zones simultaneously is a genuine challenge."
The Solution
WeReno structured the twin with daily active-zone updates that the mall operations team could access directly. Each zone was tagged by activity type, safety perimeter, and expected duration. Mall operations used the twin for wayfinding decisions around the construction — no more daily email; just a live map they could check when they needed it.
Project Director
"WeReno handled the technology integration and customer experience design with precision across every zone. The complexity never showed in the delivery."
The result
XSCAPE opened on its scheduled date with all entertainment zones operational. No public safety incidents occurred during the construction period — the live zone visibility enabled mall operations to make real-time decisions without relying on the GC for updates. The entertainment zones' AV and technology systems were fully commissioned before the first guest arrived.
Mall Operations Director
"WeReno executed this complex international project flawlessly. The technology integration has made XSCAPE a premier entertainment destination that exceeds visitor expectations."